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Writer's pictureFrancys Machado

Influencer Strategy


The Influencer Model emerges as a crucial tool for understanding and facilitating behavioral change in the dynamic educational landscape. Divided into the domains of motivation, it carefully examines personal, social, and structural sources, providing a comprehensive insight into the forces shaping actions. Applying this model in education entails a holistic strategy, leveraging personal (individual aspirations), social (community influence), and structural (environmental setup) factors. Addressing all six sources becomes essential for success, as neglecting one can limit a complete understanding of the necessary change. Furthermore, recognizing the impact of peer influence, as highlighted in the "Washed Up" video, underscores the importance of integrating strategies that harness positive peer dynamics. In summary, the Influencer Model is a robust framework to inspire significant educational changes by strategically addressing all sources of influence.


References:

Grenny J, Patterson K, Maxfield D, McMillan R, Switzler A. (2013) Influencer The New Science of Leading Change

Harnessing Social Pressure https://youtu.be/wu7UBY5euBg




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